Online Resume

Kim Gorga - kim@whisperkisses.com

Professional Summary

An online marketing and community manager, with expertise in brand cohesion, social media and email marketing. Proficient in graphic production, narrative writing and web design. Responsible for the concept and creation of an integrated online presence for an international multi-million dollar non-profit organization leading to over 700% increase in donations.

Specialties: xHTML, CSS, email marketing, social media, graphic production, written communications, project specifications, project management, office management, web design, team building and management, non-profit consulting.

A person is defined not only by what they do but by where their passions lie. I am passionate about animal welfare, health, nutrition, sustainability, and our environment.

Key Skills

Online content creation
Website design/xHTML/CSS
Usability and disability compliance
Social media
Project management
Graphic design and photography
Proven track record of exceeding goals

Non-profit expertise
Email marketing campaigns
CAN-SPAM regulations
Writing and editing
Human management
Brand cohesion
Trusted and dependable team player

Experience

DigitalYou Consulting

www.digitalyouconsulting.com - 2005-present

An online consulting company offering specialties in brand cohesion, content strategy, web development and improvement, social media and community management, online fundraising, graphics preparation, and editorial calendar implementation. Skilled in WordPress template customization and content development. Particularly focused on mid-sized organizations that do not already have a digital program and are concerned about the cost of bringing on a full-time digital development manager.

I provide concentrated experience in content strategy - creating messages (both in word and graphics) for each platform (print, web, social...) and a big picture sense of how to blend these for a consistent message.

Of note: Most of my clients are people with whom I've worked in many capacities through the years, including past employers. I feel that this speaks the strongest to the caliber of support I'm able to provide.

Petco Foundation

www.petcofoundation.org - 2009-2014

A national animal welfare organization, raising and providing millions of dollars in annual grants in support of adoption, spay/neuter, animal assisted therapy programs and humane education.

Senior Web and Community Manager

  • Outlined five year plan for newly created online presence for the Petco Foundation.
  • Developed the Petco Foundation web presence from three to 60 pages, increasing traffic and donations by more than 700 percent over 5 years.
  • Executed a premium for donation promotion that that tripled donations at $50 levels.
  • Created community presence for the Petco Foundation including Facebook, Twitter, You Tube, and Google+, expanding social media reach to more than 100,000 engaged followers.
  • Wrote blog posts describing personal animal welfare experiences to support Petco Foundation branding, fundraising, and outreach initiatives.
  • Implemented an editorial calendar to map communication initiatives and create a more consistent voice.
  • Concepted, designed, wrote, coded, tested, and disseminated 20 email campaigns per year to over three million recipients, increasing donations through email marketing to more than $250,000 annually.
  • Grew Petco Foundation's annual photo contest into a fund and friend raiser for the organization. In 2014, the photo contest raised more than $120,000 for more than 33 animal welfare organizations.
  • Spoke at two to three national conferences per year on the topic of pit bull specific animal welfare as well as reviewed/approved all pit bull specific grant requests.
  • Generated extensive procedures manual for Web & Community Manager position.
  • Received more than a dozen organization-wide "Caught in the Act" awards for inter-departmental teamwork.

PINT, Inc.

www.pint.com - 2000 to 2009

A nationally recognized Web development agency, specializing in Web site design and Web application development.

Production/QA Manager

  • Handled over $100,000 dollars in monthly client workload requests. Grew monthly billings by 10% year over year.
  • Instituted company-wide Quality Assurance guidelines and training, resulting in a five percent boost in client referrals.
  • Worked with clients and internal team to prepare site architecture documents, page wire frames, and technical/functional specifications for sites in development.
  • Created client guidelines for content submission on larger projects, increasing project efficiency by twenty percent.
  • Coded standards-compliant HTML and CSS for web and email deployment.
  • Performed extensive QA testing on code and usability for client's existing sites in order to provide tiered recommendations for upgrade or replacement.

Operations/Traffic Manager

  • Developed and implemented standard operating procedures that increased agency-wide efficiency and effectiveness.
  • Implemented company-wide HTML, CSS, QA and core skills training.

Maintenance Manager

  • Was the primary contact for daily requests for 100+ clients on web maintenance contracts.
  • Managed and grew the team responsible for maintenance and contract work to ten employees, during which period company billings increased 8 times.
  • Designed specifications and managed the development of a comprehensive traffic management / resource allocation addition to the existing ticket-tracking system.

Freelance Web Design

Stock photography

Hawk Watch

Technical Skills

Graphic Design
Adobe Suite - Photoshop, Acrobat, Bridge

Email Marketing
eDialog
Constant Contact
MailChimp

Community Management
Wordpress
Oracle Social Relationship Management
Familiar with Facebook, Twitter, Instagram, Pinterest,
Google+, YouTube

Web Design
Adobe Suite - Dreamweaver, Acrobat XI Pro
Macromedia Homesite
Hand-coding
Ipswitch WS-FTP

Non-Profit
Foundant grant-making software
iShelters animal shelter management software

Office Management
Microsoft Office Suite
SnagIt Screen Capture

Community Service - Animal Welfare

Homeward Pet Adoption Center
Canine Socialization

Pit Bull Rescue San Diego - Pit Bull advocacy and rescue
Founder, President-Board of Directors, Intake Director, Brand Manager

San Diego Humane Society
Top fundraiser - annual Walk For Animals

San Diego Animal Support Foundation
Fundraiser graphic support

Cocktails and Furrytails
Fundraiser graphic support

Foster Parent
Pit Bull Rescue San Diego, FOCAS San Diego, Underdog Rescue, Help 4 Pets Rescue

 

Community Service - Other

Vintage Hollywood - Health and child-centered initiatives
Web and Community Manager

San Diego Food Bank - Hunger relief organization
Inspecting, sorting, boxing, and labeling food donations.

St. Gregory the Great Catholic Church - Catholic Church
Web Manager

Education

Bachelor of Arts Degree - Liberal Arts and Sciences, Writing
University of California San Diego, Muir College

Professional Development

Certificate in Web Publishing
University of California San Diego - Extension