Digital Portfolio

Email Marketing

To follow are a small selection of emails that I ghost-wrote for the Petco Foundation over the years. I was responsible for creating an editorial calendar that initiated an email marketing program for the Petco Foundation that resulted in a quarter million dollars in donations over 5 years. I was responsible for the design, writing, implementation and send of 12-30 emails a year. Emails spanned a variety of demographics (donors, event participants, contest entrants, and animal welfare partners).

Some of the skills I have that support email marketing include:

  • Content creation
  • Template adjustment
  • Awareness of CAN-SPAM regulations
  • Project management
  • Graphic design and photography
  • Brand cohesion
  • Campaign analytics