Digital Portfolio

Email Marketing

To follow are a small selection of emails that I ghost-wrote for the Petco Foundation over the years. I was responsible for creating an editorial calendar that initiated an email marketing program for the Petco Foundation that resulted in a quarter million dollars in donations over 5 years. I was responsible for the design, writing, implementation and send of 12-30 emails a year. Emails spanned a variety of demographics (donors, event participants, contest entrants, and animal welfare partners).

Some of the skills I have that support email marketing include:

• Content creation
• xHTML/CSS
• Template adjustment
• Awareness of CAN-SPAM regulations

• Project management
• Graphic design and photography
• Brand cohesion
• Campaign analytics